Success & Goal Achievement Training & Coaching

When We Grow Others, We Grow Ourselves

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An excerpt from Coaching for Breakthrough Success

In his book Winning with People, Dr. John C. Maxwell talks about the Boomerang Principle, which says that “when we help others, we help ourselves.” Even when there is no direct return of investment on those we have helped, the sense of fulfillment, which comes from helping others, is in itself worth it. People derive a true sense of happiness when they act in the service of others and are involved in charitable works without demanding anything in return.

If you coach for a fee, you will find that the joy and fulfillment of coaching far surpasses any financial reward you may earn. If you coach for free, of course, you will also receive those same benefits.

The Benefits of Coaching People

One of the most valuable outcomes from coaching people is that you also develop yourself in the process of coaching. It is the genuine passion and intention to grow others that spurs us on to transform ourselves. To develop others, we have to first develop ourselves . . . and to continuously change others, we can’t help but continuously transform ourselves.

Before we coach, we learn, we prepare, and we reflect on how we can be an effective coach. During the coaching session, we gain hands-on experience and practice coaching skills and techniques. After coaching, we reflect on what transpired during the dialogue and what went well, what didn’t, and how we can do better next time. This cycle of learning returns over and over again throughout the entire coaching relationship. As we coach more people, we inculcate knowledge, skills, and competencies in coaching that will help us in many aspects of our professional and personal lives.

When we constantly apply these coaching competencies into what we do daily, we are enriched and we become better leaders, team players, spouses, parents, and friends.

Thomas G. Crane, author of The Heart of Coaching, asserts that transformational coaching is applied leadership. In many ways, being a good coach for the people who work with you makes you a better leader because the ability to coach and develop people has come to be accepted as one of the major competencies of a good leader. According to John Whitmore, the author of Coaching for Performance, “A manager’s job is simple—to get the job done and grow his staff. Time and resource pressures limit the latter. Coaching is one process that accomplishes both.”

If you are a leader who effectively coaches others, you grow your people. When that happens, they produce better results; this in turn brings you and your organization to a higher level of success. When you coach a lot of people in your company, and they see the great value that occurs, this motivates them to become coaches too. This creates a multiplier effect that often goes beyond those who report directly to you. It helps create a culture of coaching and leadership excellence throughout the whole organization. This is what Jeff Fettig, the chairman of Whirlpool Corporation, did to grow his organization. He fully committed himself to coaching people and to creating a coaching culture. He firmly believed that when he developed others, he developed himself and when he developed himself and others, he developed his organization. Coaching people is so important to developing leaders that Jack Welch, the legendary former CEO and chairman of GE, decreed that those who did not coach others would not be promoted. Welch knew that when his leaders grew others, they grew themselves and the organization.

As you have seen in the Coaching Principles explained in the earlier part of this book, when you develop as a coach, you learn to believe in people’s potential; you learn how to empower people to bring out the best in them and to let them lead; you cultivate the ability of using influence to motivate people from within rather than using authority to command them from without; and you develop resilience and the ability to thrive on adversity and flexibility.

As you delve further into this book, you will discover other principles that when applied in coaching will develop your ability to establish rapport and build good and trusting relationships with people. You’ll learn how to become a good listener in order to gain valuable input from others; to use intuition and observation to help you discover solutions and root causes of problems; to ask effective questions to draw out the best from others; to give and receive effective feedback for creating awareness and making improvements; to provide useful suggestions and use the power of simplicity to establish clarity and focus; to set goals and develop action plans that create ownership and commitment; to establish a system to keep track of action steps and progress; to solicit accountability that drives accomplishments; and to provide ongoing encouragement, support, and acknowledgment for the attainment of goals.


When you successfully apply the Achievers Coaching Techniques explained in Chapters 10 to 17, you will become a highly effective coach. When you grow to such a level, you will have acquired the ability to help people transform and develop themselves in the following ways:

  • Changing their mindsets and their habits
  • Overcoming their limiting beliefs
  • Building stronger self-esteem
  • Discovering their life purposes and their visions
  • Using the power of visualization and affirmations to accelerate the accomplishment of their self-chosen goals
  • Coming up with effective strategies and action plans to achieve their goals
  • Staying in action to achieve their highly ambitious goals

These same capabilities will also help you become a better team player, spouse, parent, and friend. For example, when you develop better listening skills, your spouse will feel that he or she is important to you and that you understand them better. Your friends will appreciate you more when you give them the gift of attention by listening to them more intently. Your children will feel more understood when you take time to listen to the problems they are facing rather than simply telling them what to do. When you continue to coach people over time, you will discover that it will benefit all areas of your life.


Learn more in Jack’s latest book, Coaching for Breakthrough Success which is an invaluable resource for anyone who wants to assist others in raising and improving performance. Download the first chapter of the book free and then order your copy of Coaching for Breakthrough Success from or

Meet Jack Canfield

For over 40 years, he has been teaching entrepreneurs, educators, corporate leaders, and people from all walks of life how to create the life they desire.

As the beloved originator of the Chicken Soup for the Soul(r) series, he's taught millions of individuals his modernized formulas for success, and has trained and certified over 2,700 students to teach his content and methodology in 107 countries around the world.