One essential aspect of the marketing strategy for any business is your online branding or online persona. In the digital age, developing a beneficial brand image for your company typically means creating an online persona for both you and your business.
The importance of the online branding that you develop for yourself and your business cannot be overstated.
With so many options available, customers often end up giving their business to the companies that resonate with them the most on a personal level, and whether or not you and your company resonate with customers has a lot to do with the online persona that you put forth.
Here are five tips that you can use to brand yourself with an online persona in a way that will help you attract new customers and grow your business.
1. Decide What You Want
The first step in creating an online persona is deciding what you want that persona to be.
Of course, there is no “one size fits all” solution when it comes to online personas, and the persona you end up creating will ultimately depend on what your business is as well as who you are personally.
The best online brands are both authentic in the sense that they are at least a mostly accurate portrayal of who you are in real life as well as carefully calculated in the sense that you need to mold and fine-tune the persona you develop into one that will be the most beneficial for your business.
2. Build Your Website & Profiles
The next step is to build your website and secure your social media profiles.
A thorough web presence is the backbone of any online persona. After all, customers aren’t going to develop a connection with you and your business if they can’t find anything about you online.
Before you go about developing your online persona, make sure you have the platform to do so by creating a well-designed, professional website as well as social media profiles for you and your business on all the most popular social media sites.
Once you are ready to start reaching out to customers and building a following, this web presence will serve as an essential launching point for your online persona.
3. Advance Your Brand With Content
When it comes to creating online branding, content is king.
It isn’t enough to simply tell your audience who you are and why they should care; you have to both entertain and inform them in the process if you want to keep them engaged.
This is accomplished mostly through high-quality content that pushes your brand forward while at the same time offering real value to your audience.
Whatever content marketing strategy that you choose to pursue, though, keep in mind that every piece of content you publish serves as a building block for your online brand.
How your brand is perceived and the content that you publish are inseparably intertwined, so be deliberate about the message you put forward through your content.
4. Monitor, Monitor, Monitor
Next, be sure to monitor your online presence for negative or incorrect information.
In the beginning, your online persona will be something that is entirely within your control.
As your brand grows, though, your online persona will, in many ways, begin to take on a life of its own.
People will publish reviews, social media posts, and other content about you and your brand that you have no control over, and this content will directly shape how you are perceived.
With that said, it’s important to monitor the negative information that is published about you.
While it may not be possible to remove something like a poor review, it’s still helpful to understand how your online persona is being affected by third-party content at all times.
Monitoring your negative information is doubly important when it comes to the negative information that you control.
As a general rule, it’s best to steer clear of any controversy that could be twisted to cast you or your brand in a negative light.
Since it’s impossible to control what other people say about you and how it affects your image, you need to be very deliberate in avoiding giving them any ammunition to work with.
5. Radiate Success
Finally, radiate success. The elements of an online brand can vary wildly from person to person and business to business.
One essential element that plays a role in almost every online persona, though, is the image of success.
If people are going to admire you and the business that you have created, it is essential that they see you as a highly successful person.
Therefore, the online persona that you create should radiate prosperity and success. You don’t want to go overboard here, as no one likes a braggart, but you do want to subtly insinuate success through the image that you put forward.
If you radiate success through every word, image, and video that you publish, your audience will have an easy time admiring and trusting both you and your brand.
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Is your online presence and persona the best that it can be?